|
the Enterprise Futurist® |
|
"The important thing is not to stop questioning..." -- Albert Einstein |
| CONTACT Brian Mulconrey... |
THE WALL STREET JOURNAL. (Editorial
Page)
"Edison's Greatest
Invention" by
Brian Mulconrey
-
"On
 his 80th birthday in 1927, Thomas Edison was
asked by a reporter what he considered to be his greatest invention. The
reporter was surprised and a little confused when Edison promptly replied,
'The research laboratory...' The idea of engaging employees in exploring the
systemic relationships inherent in problems and opportunities facing the
enterprise runs counter to many action oriented cultures. But extending Edison's greatest invention to create these
"laboratories of organizational learning"
may end up being the most important factor in
growing a quality organization."
"What can a poem tell you about your business that earnings reports cannot? For one thing, it can offer an inspiring vision of what is possible, rather than exclusively a historical perspective. A unique new form of business foresight, then, is 'enterprise poetry,' the brainchild of business consultant and poet Brian Mulconrey." World Future Society's Futurist UPDATE Brian Mulconrey is president of BG Mulconrey, Inc. a management consulting and scenario planning firm that he founded in 1990. Brian's formal training in scenario planning began in the mid 1990's at Global Business Network's Scenario Planning Training Seminar. GBN is an innovative global leader in exploring the future. From 1998 to 2006 Brian served as host for GBN's members-only conversations web forum. Brian has worked with start-ups and Fortune 500 companies as well as credit cooperatives and innovative consulting firms to imagine and implement new enterprise strategies including: AT Kearney He has helped leaders to successfully implement change programs involving both large scale integration projects and small-scale strategic conversations with powerful results. Because he has served as a strategy and systems integration consultant for over 20 years, many of Brian's points of view are a matter of public record (see article quotes in the right column). Brian holds an MS in financial services from the American College, Bryn Mawr, Pennsylvania. He also holds a series of financial services industry professional designations and is recognized as a Project Management Professional (PMP) by the Project Management Institute. In his spare time Brian explores the enterprises of tomorrow using an "essay from the future" format that he calls enterprise poetry. In 2006 he helped create an annual writing competition at MIT called the Enterprise Poets Prize in Imagining A Future. Brian lives in Austin, Texas with his wife and two children. He can also be reached at www.Facebook.com/Mulconrey and www.Twitter.com/Mulconrey
Office Phone = 512-338-9557 (Click here for contact information)
|
TOMORROW'S ENTERPRISES These forces are vividly illustrated with inspiration from the work of today’s leading scientists, engineers, entrepreneurs, and philosophers. The brief “trips into the future” used in the book represent a powerful tool for understanding the impact of these key driving forces on today's decisions... Book will be published
November
30, 2009
Published Articles...
November 2007 -
London Business School LABNOTES - Poetry Inc by
Brian Mulconrey -
Fall 2006 - Four Futures for Personal Information: 2007 to 2012 (White Paper) by Brian Mulconrey and John Harrison - "Looking out over the horizon, there are four major forces amassing that could dramatically change the current personal information landscape over the next six years, including: Personal Health Records (PHR) - Out of Control Information Security - New Physical Security Concerns - InfoAsset Business Models..." (Continued...) October 2006 - NPR - This I Believe Series - The Pursuit of Equality by Brian Mulconrey - "I'll never fully understand Thomas Jefferson's decision to continue the family plantation and own slaves. Yet, while he chose to live within that economic system, he believed that citizens devoted to the pursuit of equality would one day invent an America and a world where equality was self-evident…When I open a can of coffee today I'm reminded of the fact that the price includes the meager wages of Ethiopian children living and dying under horrendous conditions. I wonder what future generations of Americans will think of the economic system in which I choose to live. I believe that the most important challenge that we all face in the 21st century is the pursuit of equality everywhere in the world." (Continued...) September/October 2005 - The Futurist Magazine - Personal Information Asset Manager Scenario by Brian Mulconrey - "At present, our personal information is spread over thousands of computers. Information transactions involving us constantly take place without our knowledge or permission. We even pay organizations to sell our own credit rating information back to us… Hiring a manager to handle our personal information assets might seem impractical or even risky. But we hire professional asset managers to handle our money, so one solution might be to do the same for our valuable personal information. In the mutual fund industry, professional investment managers have transformed the aggregated investments of millions of small investors into the most powerful group of institutional investors in the world." (Continued...) World Future Society NEWS RELEASE - Your Personal Information in the 21st Century August 28, 2004 - Inventing New Marketing Strategies by Brian Mulconrey - "Many life insurance companies lose 15% to 20% of new sales due to people who tire of their 4 to 8 week "new business underwriting processes." Eliminating or reducing these barriers in the sales process can be very high payoff. Even when prices need to be increased to pay for these efforts, the net effect can be a substantial increase in profitable new business." (Continued...) September 2001 - CIO Magazine - The R in CRM (article is toward the bottom of the page) by Brian Mulconrey - "Creating relationships means investing in software and highly customized service initiatives that transform isolated memories into a shared story that links you and your customer. Without the context provided by these shared stories, you'll have trouble finding any R in your CRM—or in your ROI." (Continued...) November 1998 - The Role of Brands in the Digital Economy (White Paper produced for EDS/AT Kearney, Grocery Manufacturer's Association, and The Institute for the Future) - "As more users gain access to increasingly sophisticated search and product-comparison tools, we expect users themselves to revolutionize traditional modes of mass marketing...As networked communities grow, they will develop buying strength and eventually be able to negotiate as a group to reduce premium prices paid for branded products. In the process, they will change the balance of power between consumers, distributors and manufacturers." (Continued...) - -
Networked Communities 10 Years Later -
"Value
is being created in users' own walled gardens, which they
will cultivate for themselves in real estate owned by the
social networks.
The new value creators are companies -- like Facebook
and Dopplr -- that know how to build and support online
communities. May 1997- Financial Planning Magazine - SECURITIES - A Secure Online Environment by Brian Mulconrey and Jim Wisner, CEO, FSC, Inc. - "The real significance of the Internet is that, for the first time, we have a set of commonly accepted tools that allow us to weave together channels of financial information from computers anywhere in the world…The emergence of open technology standards is actually rendering the big players' proprietary networks obsolete. For example, providing clients with access to account information 24 hours a day, 365 days a year, no longer requires a large proprietary network. An open network can be created that distributes system investment over large numbers of smaller players." May 1994 - R&D Innovator - Organizational Learning Laboratories by Brian Mulconrey - "In addition to creating connections among employees throughout the organization, these technology tools can also help us design process innovations that bind customers to us in new ways. For example, each winter holiday season, some toy manufacturers are caught without adequate inventories because of the unexpected popularity of a given toy. As interactive multimedia technologies are delivered by cable and telephone lines to the home, linkages between children's television programs, video games, and toys based on individual characters can provide powerful real-time information for establishing just-in-time inventory levels."March/April, 1994 - Research/Technology Management - "Create An Organizational Learning Laboratory" by Brian Mulconrey - "To meet this leadership challenge, we must engage employees in every corner of the organization in exploring the systemic interconnections between the needs of the customer, current/future technologies, and the production system."December 1993 - Credit Union Executive - BANKING - "Creative Visions of Your Future" - by Gary Cutler and Brian Mulconrey - "So in this scenario, within seven to nine years, you'd be able to provide (credit union) members with access to a full-service branch from their homes." (the proposed media was the "Information Superhighway" aka The Internet)Online Bill Payments 14 Years Later -- 2007 Consumer Bill Payment Trends Survey - For the first time, consumers in Internet-connected households are paying more of their household bills online than by check. The survey was conducted in January 2007 by Harris Interactive and The Marketing Workshop.July 2, 1993 - The Journal of Commerce - Jefferson's Leadership Legacy by Brian Mulconrey - "In an increasingly knowledge-based economy, successful organizations are trading the "illusion of control" sustained by fear for a seemingly "out of control" responsiveness sustained by a culture of openness and continuous learning." (Referenced in the Jefferson Digital Archive at the University of Virginia) March 1986 - American Marketing Association - Services Marketing Speech (reprinted in Bests Review Magazine) - INSURANCE - High Tech That Creates High Touch by Brian Mulconrey - In the early 1980s a number of high-tech predictions were made concerning the future of the life/health industry. One of these predictions, based on a commodity-oriented view of the insurance product, was that consumers would submit insurance applications through home videotex terminals. A good deal of business may be sold using combinations of direct marketing and in-home communications media as these technologies mature...
|
|
"Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has." Margaret Mead
© 1995-2009 BG Mulconrey, Inc. Phone: 512-338-9557 - email |
|
